Blæd Agency is an event production company specialising in collection coordination for the luxury and fashion industry.
Our team is dedicated to creating unique content that embodies and elevates each client’s exclusive vision, wherever their creative ambitions take them.
We offer a full-service approach, guiding our clients from concept to execution to deliver seamless, high-end experiences.
Our creative staffing ensures every detail is handled with expertise and precision.
Savoir
-
Faire
Collection Coordination
- Pre- and Post- Production
- Services Planning & Schedule Management
- Tailored Client Workflows
- Prep & Show day Oversight
Production
- Project Management
- Event & Showroom Production
- Product Launches
- Show Production & Show Calling
Shooting Management
- Shoot Planning & Scheduling
- On-Site Setup & Team Coordination
- Talent Booking
- Post-Production Management (Editing & Retouching)
Staffing
- Identification & Recruitment
- Contract Management
- Training & Best Practices
- Post-Production Follow-up
01. Collection Coordination
- Pre- and Post- Production
- Services Planning & Schedule Management
- Tailored Client Workflows
- Prep & Show day Oversight
02. Production
- Project Management
- Event & Showroom Production
- Product Launches
- Show Production & Show Calling
03. Shooting Management
- Shoot Planning & Scheduling
- On-Site Setup & Team Coordination
- Talent Booking
- Post-Production Management (Editing & Retouching)
04. Staffing
- Identification & Recruitment
- Contract Management
- Training & Best Practices
- Post-Production Follow-up
Latest Projects
- NINA RICCI SS26 Paris Fittings Management
- Louboutin Louboutin Show Paris Performers Management
- Jean Paul Gaultier SS26 "Junior" Paris Fittings Management
- Victoria Beckham SS26 Paris Fittings Production Coordination
- Alaïa Winter/Spring 26 Paris Showcalling
- Mugler SS26 Paris Dressers
- Isabel Marant SS26 Paris Shooting management
- Gabriela Hearst SS26 Paris Fittings Production
- Dior SS26 Paris show calling assistance
- Bottega Veneta Summer 2026 Paris Collection Coordination
The name BLÆD [blεd] derives from the
Maghreb Arabic word “bled”, that can be
translated as “the place we come from”,
the Motherland.
Our Heritage
Blæd was founded in 2021 by Myriam Ettayeb, Rebeca Pimentel, and Sheila Gomis, building on over a decade of experience in the fashion and luxury industry.
Our story is one of three African women who bring inclusivity, integrity, and respect to everything we create.
Myriam Ettayeb
With a background in business management, Myriam combines structure with creativity, guiding each project with precision and a human touch. Her approach ensures that every detail serves the bigger picture while keeping the experience authentic and collaborative. She is passionate about transforming ideas into seamless experiences that leave a lasting impression.
Rebeca Pimentel
A graduate in Fashion Business (Marketing & Management) from ESMOD ISEM in Paris, Rebeca has been working in the fashion industry since 2011. With a lifelong passion for the arts and a background in ballet, she brings discipline, rigour, and a drive for perfection to every project. She is dedicated to pushing boundaries, always striving for more and better in every detail she oversees.
Sheila Gomis
With over a decade of experience, Sheila began her career as a collection coordinator before moving into fashion show production. Over the years, she has specialised in showcalling, overseeing fittings and runway shows for leading luxury brands. Her strength lies in orchestrating high-end events with both attention to detail and creativity, ensuring every moment runs flawlessly.